Search engines, of course everybody knows what this is. When you ask someone who's not so familiar with the internet and ask what a search engine is, you probably get a response of Google, Yahoo or maybe Ask.com. I'll bet, Google is always the first in mention.
A Quick Review of Search Engines
Let's have a short review here of how does a search engine really works from my quick research. OK, Search engines do not really directly search the web. Each one of these engines searches a database of full text of web pages harvested by them automatically from billions of web pages residing on different servers around the world. When you're doing a web search or do some googling (the other term for searching or exploring) on the internet, search engines provides you with page links to other sites on your search results and when you click on a link, you are now actually retrieving the current page of that site from the server where it is hosted.
Now, (SEO). Do we really need this optimization of a site? For serious bloggers and want to earn some income in blogging, no other answer but "yes." For other people who are writing on their blogs just for fun, probably will answer "no," because these people do not actually bother about SEO thing.
The Good and Bad Schemes of SEO
Search engine optimzation can be a good thing or a bad thing. For example, if you have a blog and put in place some monitization thing around your blog. You want to make sure that people can find your blog and one way of reaching them is through search engines. And if you want to be indexed and put your blog link on the top first page of a search results, you must do some extensive blog optimization.
a. The Good Thing
There are many ways we can do optimization. One is at Google Webmaster Tool where you can create sitemaps so that google can better "crawl" or "spider" (search engine computer robots) the content on your site. Of course, the other optimization basics which are very important strategy to apply on a page or blog are to optimize the tag, title, content and placement of links. If a blog is properly optimized, it became a search engine machine friendly, readability or indexability. The "white hat SEO" techniques are the good one and used by people who's primarily goal is creating a good quality website.
b. The Bad Thing
The bad thing in are the ones they call "black hat" SEO. These are search engine manipulation techniques and certainly not a good strategy to apply. Web sites that are doing these practices are usually the ones always on top of the search, which is good for them if they were not noticed by the search engines doing some bad optimization.
So, do we really need ? It will now depend on the purpose of the site or blog.
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Sunday, July 13, 2008
SEO Tips - Do We Really Need Search Engine Optimization
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9 comments:
White hat SEO is a good things because that's the seo manipulation that abides by the search engine rules in terms of seo manipulation. Well known sites and blogs use this kind of seo. Blue hat stands between blackhat and whitehat. It has a little bit of each one and the farthest a webmaster can use to optimize his site and tricking the search engines without getting banned. Black hats are usually considered spammers. They do schemes that instantly generate high rankings for your site but often end up getting banned when caught.
Thanks for the additional information you've mentioned.
OK, White Hat SEO are any techniques that conforms to the search engines’ guidelines and involves no deception.
"Google says that white hat SEO is someone that would write copy, give
advice on site architecture and help in getting related directories to
which a site can be submitted. Anything else would be considered as black hat."
Now I have make some changes in my post.
Thanks for a useful post. Good points put forth.
Thanks for the great info! The more we can all learn about SEO the better.
Truly it is important to optimized our websites if we are maintaining a monetized blog or a business site. Just be careful, though, when using Google Webmaster Tool for submitting your sitemaps and creating your own robots.txt (which is also important for growing Wordpress blogs) because you might end up messing your SERPs. This is what happened to me actually.
I used Google webmaster tool to generate my robots.txt file but I was horrified when instead of benefiting my SERPs, Google buried my domain name for several days! Apparently, it was caused by Googleboot interpreting duplicate contents within my site because I innocently allowed it to crawl everything in that blog.
Thanks for this information. Guys like me can get so bogged down with information about what we should do, that we can easily end up doing nothing, or just making things worse! It's great to get personal, easy-to-follow info.
SEO seems to have turned into a catch 22. I think it has helped companies more than consumers. I remember the days pre-seo when my Google searched returned a ton of results that I wanted. Now, it seems that I am pulling up cluttered search results.
No serious blogger will ever doubt the importance of SEO. Normally, the search engines are designed to give each site what it deserves. SEO, however, is not just looking for ways to maximize what the search engines what, but is also to keep away from what search engines don't want.
In fact this question shouldn't be asked in the first place as we all know that you can't take away SEO from the equation.
Yan
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